Tuesday, November 12, 2013

The Facebookification of Twitter Makes Scrolling the New Click – Automotive Digital Marketing Professional Community

In his ADM Professional Community Blog article, JD Rucker showcases recent changes to Twitter and how the micro blogging network is becoming more like Facebook. Rucker also explains how car dealers can better use Twitter to both acquire new business and retain previous customers.  Use the link below to check out Rucker's article and his included illustrations... 

Monday, November 11, 2013

Great Quote on Wisdom and Lessons Learned

"A man begins cutting his wisdom teeth the first time he bites off more than he can chew."

- Herb Caen.



Tuesday, October 15, 2013

Ralph Paglia and JD Rucker Debate Marketing Strategy

Check out this video of Ralph Paglia and JD Rucker debating in-house versus outsourced marketing strategy and execution for car dealers on YouTube:

http://youtu.be/crgAOd2DZ2M


[Sent from Ralph's iPad]

Ralph Paglia

President

Automotive Media Partners, LLC

www.AutomotiveDigitalMarketing.com


Saturday, July 13, 2013

AutoCon 2013 to Feature Eric Nichols Presntation

AutoCon 2013 attendees will learn how to create successful BDC practices that support the sales team when Eric Nichols presents at the automotive conference.

FOR IMMEDIATE RELEASE

Eric Nichols
Eric Nichols
PRLog (Press Release) - Jun. 26, 2013 -EATONTOWN, N.J. -- EATONTOWN, NJ– Attendees of the popular automotive conference, AutoCon 2013, will learn valuable tips to create more successful BDC practices during Eric Nichols' workshop. AutoCon 2013 is scheduled to take place in Las Vegas September 4-6 at the beautiful Aria Resort and Casino. 

Eric's workshop, 'Given The Opportunity', will also discuss the importance of scholarships and educational conferences to the automotive community. His role as BDC Director of Apple Honda in NY will also play a key role in his workshop when he shares BDC best practices such as  

·      How to organize a BDC staff schedule to provide phone coverage during peak hours. 

·      Creating an action plan to gain management acceptance of BDC process that supports the sales team. 

·      Establishing an integrated lease retention process in the BDC. 

·      Establishing what a BDC is responsible for and how to gauge if they are successful. 

·      Putting an effective service / sales drive into effect 

Apple Honda credits Eric for taking their BDC from its lackluster infant stage and molding it into an award winning revenue generator.  Apple Honda's BDC handles all incoming and outgoing calls, data mining, sales/service retention, and customer follow-up.  Similarly, Eric has created a brand new take on lease retention that their BDC is responsible for. 

Over the past 2 years, Eric has been recognized in the Internet sales community as an innovator and has been awarded a number of different honors.  He received two scholarships that allowed him to attend two major automotive conferences (AutoCon 2012 & DMSC 2013).  His accolades include: 

·      AutomotiveInternetSales.com Dealership of the Month – July 2012 

·      Dealersocket's 1st Dealership Spotlight Winner 

·      Numerous vendor write-ups on common dealership practices 

In addition to Eric's workshop, AutoCon 2013 attendees will have the opportunity to hear from more than a dozen other elite industry professionals on a wide range of topics. 

AutoCon is an extension of the widely popular Automotive Digital Marketing Community (ADM) created by Ralph Paglia and the industry's largest automotive social networking site, DealerElite.com, created by Chris Saraceno and Mike Myers.  During the conference, these communities, which boast thousands of members, will move their online conversations, education and discussions to an educational conference format.

AutoCon 2013 will offer an unprecedented quality of speakers, workshops, and exhibition space. AutoCon was the first automotive conference to offer complimentary admission for dealer principals in 2012 and they continue to do so in 2013.

AutoCon 2013 is being produced by First Class Educators and Automotive Media Partners, LLC.

First Class Educators (FCE) is a leading event planning company whose events have earned the highest the highest dealer and supplier ratings in the automotive industry.

For more information or to register for the conference, ease visit:
http://AutoCon2013.com 

Media Contacts:

Carrie Hemphill
Managing Director
First Class Educators
732.734.6993
carrie@firstclasseducators.com

Ralph Paglia
President
Automotive Media Partners, LLC
505.301.6369 

[Sent from Ralph Paglia's iPhone]

Ten AutoCon Full Ride Scholarships Available Via TrueCar Sponsorship

AutoCon 2013 Announces a Special Program Sponsored by TrueCar to Award Ten "Full Ride Scholarships" for Dealership Managers to Attend AutoCon 2013*

     

Automotive Media Partners, LLC is proud to announce the creation of a "Full Ride Scholarship*" program sponsored by TrueCar of Santa Monica, California.  TrueCar’s pioneering sponsorship of this program provides the funds to cover the costs of transportation to and from Las Vegas, lodging at the Aria Resort and full AutoCon conference registration. 

 

One of the most surprising aspects of TrueCar’s sponsorship is that the company has funded ten (10) AutoCon "Full Ride Scholarships*".  Ten automotive professionals will receive the educational, networking, inspiration and innovation benefits from attending the 2013 AutoConnections Conference and Exposition at no out of pocket expense for travel, meals during the event or conference fees to themselves or their dealerships. 

  

The TrueCar AutoCon Scholarship Program is further evidence of the remarkable transformation that has taken place at TrueCar since the beginning of 2012. After receiving a remarkable level of criticism within the auto industry during the second half of 2011, TrueCar has evolved and revised their automotive purchasing programs for consumers and affiliated corporations to be far more dealer friendly.  TrueCar’s objectives supported by these changes have included raising dealer profit margins to levels that provide more room for dealers to cover facility costs and the staffing levels needed to properly service new vehicle buyers sent to them by TrueCar.   


TrueCar understands and recognizes the need for ongoing training and thought leadership within the ranks of the retail automotive industry.  Their management team has decided that one of the best ways to demonstrate this commitment to betterment of the industry is to commit the funds necessary to support independent dealer focused educational events such as AutoCon 2013. 

 

TrueCar executives Bernie Brenner and Mike Timmons approached the founders of the Automotive Digital Marketing and dealerElite professional communities, Ralph Paglia, Chris Saraceno and Mike Myers because these online networks have served as “Ground Zero” for some of the industry’s harshest criticism of TrueCar in the recent past.  Surprising for a company as large as TrueCar is, their management team has reviewed the criticism published by members of the ADM and DealerELITE networks and taken corrective actions, changed their business models and worked with State dealer associations to create vehicle purchase programs that make sense for participating dealers. 

 

How will the TrueCar AutoCon Scholarships be Awarded?

TrueCar has asked that the AutoConnections Conference Management Team take full control and responsibility for ensuring that the 10 Full Ride Scholarships be awarded based on merit and need.  Criteria will include a wide geographic representation by selecting automotive professionals from every region in North America.  Another consideration will be to award scholarships to professionals who represent a diverse range of vehicle brands and positions within the dealerships they serve.  

 

Written TrueCar Scholarship Application

The application process will be a simple online application that includes all the expected contact information, a description of the applicant’s role in the dealership where they work and space for them to describe in their own words why they should be awarded a TrueCar AutoCon Scholarship to attend the AutoConnections Conference and Exposition in Las Vegas from September 4th to the 6th. 

 

Video TrueCar Scholarship Application

If you are better at explaining your reasons why you should be selected for a scholarship in a verbal manner, the AutoCon 2013 TrueCar scholarship committee will also be pleased to accept your proposal in a video format. Simply explain why you should be selected in a YouTube video that is either uploaded or embedded to eitherAutomotiveDigitalMarketing.com or dealerELITE.net . Please be sure to include the link to that video in your scholarship application where you write out your explanation of why YOU should be selected to receive a "Full Ride Scholarship".

 

The AutoCon Scholarship Selection Committee is comprised of Ralph Paglia, Chris Saraceno, Mike Myers, Carrie Hemphill and Brian Pasch.  As applicants are being considered they will be contacted by a committee member and interviewed via phone and email.  Final selections will be made by committee vote and the awardees notified by email and phone.

 

AutoCon 2013 Scholarship Selection Committe

§  Ralph Paglia

§  Chris Saraceno

§  Mike Myers

§  Carrie Hemphill

§  Brian Pasch 

                                                    

Applications for TrueCar AutoCon Scholarships will be accepted starting Monday July 1, 2013 and award selections will begin Monday August 5, 2013.

 

With 10 TrueCar AutoCon Scholarships being awarded, the odds of being selected are probably better than any other similar program in the auto industry… So, do not hesitate to apply and encourage other automotive professionals to do so!  All of us who are stakeholders in the AutoCon event are thrilled with the investment being made by TrueCar to support what we believe is the best event in the auto industry.  The TrueCar sponsorship of AutoCon 2013 and the Full Ride Scholarship Program is appreciated and respected. 

 

In the past, TrueCar was a company that received an enormous amount of criticism, much of which has been emotionally charged and at times, crossed the boundaries of decency and professional behavior.  Many other companies faced with similar criticism and public ridicule would have released a barrage of legal actions to defend themselves.  TrueCar has consistently taken the high road and responded to their critics with program changes and by sending their senior executives to major auto industry events and meetings. 

 

The TrueCar sponsorship of AutoCon is further proof that this company is led by professionals who want to be valuable contributors to the overall success of the auto industry.

 

On behalf of the AutoCon team and the 10 auto industry professionals who will receive the benefit of these scholarship awards, a sincere thank you to TrueCar is extended.

 

Apply for a TrueCar AutoCon Scholarship online at: http://AutoCon2013.com

    

 

*PLEASE NOTE: "Full Ride Scholarship" is the brand name for this category of award and is owned by Automotive Media Partners, LLC.  All "Full Ride Scholarships" associated with an AMP promoted event with include a travel stipend that reimburses the scholarship recipient for airfare expense submitted up to a maximum dollar amount. Recipients will also receive lodging for the nights of the conference itself. Any room charges authorized by the scholarship recipient, or incidental expenses are the responsibility of the scholarship recipient. Also included are the conference fees for registering and attending the event, which will usually include scheduled breakfasts and lunches that all event participants receive. It is important for scholarship recipients to understand that ANY expenses outside of airfare to and from the event, hotel lodging and conference registration fees are NOT INCLUDED in our version of a "Full Ride Scholarship".  Furthermore, we strongly advise all scholarship recipients to travel with a valid major credit card and two forms of government issued ID. Adequate cash should be brought by scholarship recipients to cover meals outside of those scheduled on the conference agenda, local transportation and miscellaneous expenses... After all, you will be in Las Vegas and "Cash-In-Fist" is strongly advised!

   

§  Join ADM Professional Community: http://AutomotiveDigitalMarketing.com 

§  Join the DealerELITE network: http://www.dealerELITE.net

 

A Screen Capture of the TrueCar AutoCon 2013 "Full Ride Scholarship" Application is shown below... Click on the image to open up the actual form in a new browser window:

 

Ralph Paglia | President
Automotive Media Partners, LLC 

www.ADMPC.com

www.dealerELITE.net

http://RalphPaglia.com

http://GPlusRalph.com

http://LinkedIn.com/in/RPaglia

http://Facebook.com/RPaglia

http://Twitter.com/RalphPaglia

 

Friday, July 12, 2013

AutoCon 2013: Why Attend Reason Number 11

I'll give dealers and managers an eleventh reason... MISSION AND PURPOSE! From inception to the present, and continuing for as long as I have responsibility for mission and strategy around AutoCon (AutoConnections Conference and Exposition), the primary purpose of this event is to reflect in the real world what the professional networks at http://ADMPC.com and http://www.dealerELITE.net do in the virtual online world. AutoCon is all about providing the car peeps who attend with a competitive advantage over those that do not. 
   
As JD points out, the quality control around speakers is intense... Poor presenter are not allowed to return and there is a focused effort on finding the very best presenters, strategists, tacticians and thought leaders to give AutoCon attendees a mix of insights, inspiration, know-how and structured strategies that will empower them to go back to their dealerships and take more market share in their local areas for sales, service and parts. 
  
AutoCon 2013 is the complete package, with invitation only special meetings and workshops before the main conference kick off and special guest speakers that will force you to think about how you and your team could do better than you are operating today.

Do NOT miss AutoCon 2013... If you can only attend one event for the remainder of the year, AutoCon is the one. Http://AutoCon.US and http://AutoCon2013.com 

Be sure to use Promotional Code ADM13 when registering to get a big discount on your reg fees!
   

[Sent from Ralph Paglia's iPhone]

Thursday, May 23, 2013

Which Car Companies are Tops in Digital Marketing?

Ford, Jeep, Chevy Top Digital Auto Brands


Written by 

Ford-Fusion-A

On the digital proving track, Detroit is beating out the competition. Ford, Jeep and Chevrolet were the top three auto brands based on an analysis of their Web site, digital marketing, social media and mobile efforts over the last year.
 
Each of the 42 brands assessed in the "L2 Digital IQ Index: Auto" study was scored against more than 350 qualitative and quantitative data points and assigned a Digital IQ ranking of Genius, Gifted, Average, Challenged or Feeble. Web site marketing is given the most weighting  at 35%, and social media, the least at 15%.
 
Only Ford earned a "Genius" rating, with a score of 142. "Strong digital fundamentals combined with a willingness to experiment set the brand apart," stated the report authored by Scott Galloway, L2 founder, and NYU Stern clinical professor of marketing.
 
In particular, it cited initiatives including Ford's connected car platform Sync, iPad catalogs for different models, strong customer support and dealer inventory search via its Web site, and a social media hub through its Ford Social site.
 
Jeep was cited for its retargeting efforts to send consumers to a microsite linking to local dealers, and its "Badge of Honor" community for off-road enthusiasts. Chevrolet received high marks for its active presence on YouTube, including competitive ad purchasing on the video site, as well as segmented email marketing across 24 models.
 
Among other auto brands in the "Gifted" category were Toyota, Nissan, BMW, Honda, Cadillac, Chrysler and Mercedes-Benz. Toyota was credited especially for having a strong commitment to mobile with its touchscreen mobile site, "striking" iPad app and Entune suite of mobile apps and data services for in-car use.
 
At the other end of the spectrum, the "Feeble" category was populated by ultra-luxury brands, including Rolls-Royce, Ferrari, Bentley and Lamborghini.
 
What about Tesla Motors, the electric car startup that has seen its stock nearly double in the last two weeks after being rated the best car by Consumer Reports since 2007? It fell into the "Challenged' bucket, given the lack of a mobile site and low traction on YouTube, among other factors. 
 
Beyond ranking specific brands, the L2 study offered several broader findings about digital efforts in the auto category. For one, search advertising has gone mobile. Automakers are nearly four times more likely to rely on paid search in mobile than on the desktop, reflecting the desire to reach potential buyers while they're out shopping.

In the mobile realm, companies are also doing better work with smartphones than tablets. Nearly nine out of 10 (86%) auto brands had mobile-optimized sites on smartphones, while almost one in four had missing or broken components on tablet sites. On a third featured touch-and-swipe functionality versus 75% on mobile sites.

Comment on "Ford, Jeep, Chevy Top Digital Auto Brands".

  1. commented on: May 20, 2013 at 5 p.m.
    It seems that user generated communities and content were not taken into account of what was measured. A brand spending the most and have the largest voice in my opinion does not show they have the most passionate customers. Many other brands have huge enthusiast-run forums and communities as well. With that said, I do give props to Ford, Chevy and Jeep for putting a large priority on the digital spectrum.

[Sent from Ralph Paglia's iPhone]

Saturday, May 4, 2013

Mobile Marketing: Speed Essential as 55% of Conversions Occur in First Hour

55% of mobile search conversions happen within an hour

When consumers search for things on their mobiles more than half usually intend to buy it, according to new research from Google and Nielsen.

The Mobile Search Moments report looks at why and when people use smartphones to search, the actions that result from these searches and how marketers can capitalise on every moment of the process.

Participants in the study were asked to log their mobile searches over a two week period in Q4 2012, which resulted in more than 6,000 mobile searches being recorded, and then follow-ups were conducted by Nielsen to see what actions resulted from these searches. 

There are many interesting findings from the report but perhaps the biggest takeaway is that more than half of the searches that resulted in a conversion - whether this was going into a store, calling a business or making a purchase - happened in just 1 hour, showing that mobile is possibly the most critical channel for search marketers and business owners. 

The power of mobile search

Of the searches conducted by participants, three out of four triggered actions, which ranged from additional research (36%) to a website visit (25%) to a store visit (17%) to a purchase (17%) to a phone call (7%).

And, on average each mobile search triggered at least two of the above actions, although product and shopping searches were more likely to have higher numbers of outcomes. 

Conversions also happened quickly after a search, with 55% occurring within just one hour of the original search. 

Ben Chung, Marketing Manager, Mobile Ads at Google, suggests that the reason for this speed could be due to the fact that 45% of mobile searches are conducted to help make a decision, this figure jumping to 66% when the search is conducted in-store.

We see this immediacy effect with mobile because not only are people potentially closer in physical proximity to a purchase, but they're also close to the crucial decision moments. 

And when people use mobile search to help make a decision, they're more likely to convert. So it's important for marketers to be present during these searches, while also creating ads and experiences that are relevant to this immediacy. 

Quick and easy

Many people would assume that mobile searches are done on the go, like on a bus or train when a desktop is not readily available, but it seems the exact opposite is true. 

Almost 8 out of 10 mobile searches happen at work or home when a desktop could be easily accessed.

And according to the report, the reason for this is that consumers find mobile search quick and easy. In fact, 81% said that they were driven to mobile search because of the speed and convenience of it.

Remember, context is key

Another important takeaway from the research is that the types of searches people conduct is strongly tied to their specific context, such as the time of day they are searching and their current location.

Shopping searches, for example, were twice as likely to be conducted in-store and the report highlights that this is a key opportunity for marketers to reach someone who is already ready and prepped to take action. 

Claire Brinkley is Econsultancy Australia's news and insight reporter. Follow her on Twitter, Google+ or connect with her on LinkedIn. 

[Sent from Ralph Paglia's iPhone]

Saturday, April 20, 2013

Setting Up Best Chat System Ever Developed; Apple iOS Devices

Messages. Unlimited texting. Unlimited fun.

If you're a texter, you'll love Messages on iPhone, iPad, and iPod touch. Now they all come with iMessage, a service that's an even better kind of texting. Because it's free for you and anyone texting over Wi-Fi using an iOS device or Mac with iMessage. And it's unlimited.* So say as much as you want.

Exchange words. Or photos. Or videos.

iMessage lets you send messages back and forth with anyone on iPad, iPhone, iPod touch, or a Mac running Mountain Lion. Send photos, videos, locations, and contacts, too. If you have more than one Apple device, iMessage keeps the conversation going across all of them. And you can text and send photos and videos via MMS to other mobile phones over cellular networks. Even ask Siri to text for you. Just say "Tell Peter I'm on my way" and Siri writes your message and fires it off.

Text one. Text all.

Send a message to one person or to many friends at once — along with photos, videos, or links you like. When someone replies, everyone sees it. With more people you'll get more texts, but remember, it's iMessage, so every text is free over Wi-Fi.*

Get the message?

It's reassuring to know your text was read — or even received. iMessage tells you if your text was delivered. If the recipient has read receipts enabled, you'll see that your message was read, too. And iMessage shows you when someone's in the middle of a reply, so your conversation can continue naturally.

Blue is best.

On iPhone, when your text bubble is blue instead of green, you'll know you're using iMessage instead of SMS. You'll know that you can get a quicker response. You'll know that the text session is free. You'll know it's been sent to all your recipients' Apple devices. And you'll know they received the text. SMS texters will be green with envy.

Set up iMessage

  1. 1

    Go to Settings and tap Messages.

    Turn on iMessage and tap "Use your Apple ID for iMessage."

    Note: iPhone screens shown. On an iPad and iPod touch, you won't see the screen on the right, you'll go straight to the Sign In screen below.

  2. 2

    Enter your Apple ID and password.

    Tap "Sign In"

    Any phone number and all email addresses associated with your Apple ID will be displayed.

    Note: A phone number will be displayed only if you are setting up your iPhone, or if you are setting up another iOS device after you've set up your iPhone

    Tap Next.

  3. 3

    Tap Send & Receive.

    Choose which email addresses and phone numbers you want people to use to send you messages.

    Under "Start new conversations from," choose the email address or phone number you'd like to use to send outgoing messages.

    If you've already set up other devices for Messages, they'll alert you that a new device has been set up for Messages.

    Note: iPhone screens shown. iPad and iPod touch screens have the same options shown but differ in appearance.

  • *Messages may be sent as SMS when iMessage is unavailable; carrier messaging fees apply.
  • Some features may not be available for all countries or all areas. Click here to see complete list.
[Sent from my Ralph Paglia's iPad Mini]

505.301.6369

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