Wednesday, April 16, 2014

Video Marketing Generate Increased Visitor to Lead Conversion Rates by Over 60 Percent

Video Bootcamp: Amplify Conversion & ROI from your Video Content Marketing Strategy, Ad Age Custom Webcast, April 24 at 2pm ET, Free to Attend, Click to Register; Brightcove (logo); Advertising Age (logo)

According to a recent Aberdeen ROI report, 95% of best in class marketers are using video as part of their content marketing mix. These marketers are seeing an average 4.8% website conversion rate with video versus 2.9% conversion rates for marketers that are not using video as part of their mix.

Best-in-class firms are not only more likely to incorporate video into their content mix, but companies using video are also more effective in their content marketing and report better performance on a number of key metrics.

Sign up and we'll send you a copy of the latest report from Aberdeen "ROI of Video Marketing" on how global marketers are thinking about their content marketing and video strategy this year.

This webinar will cover:
•  Content marketing trends from the past year
•  Steps to amp up your 2014 Content Marketing strategy
•  Real-world brand examples of how leading marketers are using video to convert more site
    visitors into revenue

SPEAKERS:

 
Steve RotterTrip Kucera 
Steve Rotter
VP Marketing
Brightcove

Trip Kucera
VP Content Solutions
Aberdeen

Register Today!


[Sent from Ralph Paglia's iPad Air]

Saturday, April 5, 2014

Build Dealership Website Forms to Autofill Facebook User Profile Data


Pre Fill A Form With Users Facebook Data

This is a step-by-step tutorial for allowing you to pre-fill a form on your website with user's Facebook data such as his email, name, address, etc.

In order to get the user's Facebook data, the user has to be logged in your website with his Facebook account.

You need your Facebook app credentials (App ID and App Secret). 

If you don't have a Facebook app registered or you don't know what that means, go to facebook.com/developers (I assume you already have a Facebook account) and click on "Set Up New App" and follow the wizard.

Important: make sure you filled "Site URL" and "Site Domain" with your infos. You are given an App ID and an App Secret that we will be using in step 2.

Facebook API call

We are using the Facebook PHP SDK (see on github) to deal with authentication and make API calls.

require "facebook.php";    $facebook = new Facebook(array(      'appId'  => '...',      'secret' => '...',  ));    $user = $facebook->getUser();    if ($user) {    try {      $user_profile = $facebook->api('/me');    } catch (FacebookApiException $e) {      $user = null;    }  }  

The form

<?php if ($user): ?>      <form action="#" method="get">          <input type="text" name="name"              value="<?php echo $user_profile['name'] ?>">          <input type="submit" value="Continue &rarr;">      </form>      <a href="<?php echo $facebook->getLogoutUrl() ?>">          Logout of Facebook      </a>  <?php else: ?>      <a href="<?php echo $facebook->getLoginUrl() ?>">          Login with Facebook      </a>  <?php endif ?>

[Sent from Ralph Paglia's iPad]
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